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Aotearoa New Zealands tobacco consumption peaked in the 1960s (it should be noted that population-wide data on individual smoking habits among Aotearoa New Zealanders have only been available since 1976).[ii] By 1976 the smoking rate among men was 40%, with a lower rate of 32% recorded for women.[iii] Smoking rates in Aotearoa New Zealand steadily declined over the following decades: 18.4% of adults were current smokers in 2011/2012, dropping further to 8.3% in 2023.[iv],[v],[vi] Our projection of the New Zealand Health Survey data is that smoking will continue to fall to around 5% by 2025

But Hazel Cheeseman, the deputy chief executive of Action on Smoking and Health (Ash), cautioned against complacency